CATCH OF THE DAY

As this illustration from a 1958 McGregor ad shows, it’s common knowledge for quite some time already that lighter colors keep you cool when the sun is out. We're not sure what came first: the practical benefits, or the ultimate summer mood that a light & bright outfit gives off. For 2020, we used structured materials such as seersuckers, linen blends and fresh piques, that can be worn both dressed-up and casually, every moment of the day. Using the Catch of the Day as a styling accessory is optional.




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