Indigo is the name of a natural dye that is 6000 years old. Today, it is the collective name for a world of blues. A variety that is determined by how it's made: the kind of fabric and what dyeing process was used. That variety is also determined by how you wear it. Shirts, sweaters, pants, jackets… and of course jeans. Wearing it, washing it, using it - makes it come alive. It will get deeper and richer every day.